The Wonderful Everyday

Beautiful. As always IKEA have produced a delightful new campaign. Scenes of dark forest “artificially illuminated in an intricate rhythm of dancing lights.” Very atmospheric and inviting.

“Peter Wright, IKEA UK and Ireland Marketing Manager, said, ‘We’re curious about the everyday problems people face, and find that the little things can actually make a big difference. The new creative platform ‘The Wonderful Everyday’ takes our strategy one step further, not only do we offer ideas and products for a better life at home, but we recognise and celebrate those everyday moments.’” – http://www.motherlondon.com

CREDITS:

The Wonderful Everyday campaign was developed at Mother London by creative directors Tim McNaughton and Freddy Mandy, creatives Rich Tahmasebi and Pilar Santos, and agency producer Nicky Barnes.

Filming was shot over three nights in Portugal by director Martin Krejci via Stink with director of photography Stepán Kucera and producer Juliet Naylor.

Editor was Filip Malasek at Robota. Post production was done at The Mill by VFX producer Tom Johnson, shoot supervisor/2D lead artist Ben Turner, 3D lead artist Alex Hammond, 2D artists Carl Norton, Brad Wood, Milo Patterson and Chris Scott, and colourist Seamus O’Kane.

Sound was designed by Gary Walker and Sam Ashwell at 750 MPH.

Music is “Wet and Rusting” by Menomena.

This is only amazing.

Adidas ‘Unite All Originals’ has created this very old school mix with the trend that is now. I’m not normally one for 2D colourful graphics plonked on top of live footage as it usually just looks like someone had little skills and big ideas. However, this advert has really done all justice to 2D vs 3D. Classic block colour graphics, 8-bit fire, ‘bubble’ writing (a school yard scribble favorite), tetras, basic play on perspective and hip hop legends Run DMC , teamed with the oddly popular space (see this cat/space blog to understand the intense approval of cats and space on the internet), skeletons (they’re in), general 3D graphics and  A DJ (A-Track) of course accompanied by a very fresh new tune. What I’ve gathered from my sweep of the internet is the very catchy and just awesome track is all the rave and not the genius that is the visuals. And yes there is no doubt that the tune gets top marks. But this is a blog of praised visuals not bangin tunes.

At this time the track I’m afraid doesn’t seem to exist on the internets. Sorry. If you’re interested knowing more about the masters of collision, Run DMC and the prince of clubs, A-Trak then watch this ‘making of’.

BUT, what I didn’t know (and strangely found it not so easy to discover) is that Adidas did not just make a TV commercial. No. They also created an interactive film. This means you control the animation of the graphics and special effects by simply typing in prompted commands. It’s a little rushed at first but on the second go it gets quite amusing. It’s the little things. Try it on their site!

Agency: Sid Lee NY

Director: Alex Courtes

Sound Design: A-Trak

adidas

Sinister, dark, absolutely brilliant music video for Ramona Falls – “I Say Fever”. A black and white cut-out of odd victorian people and animals with huge blasts of colors, all treated through a hazy ‘fever’ like atmosphere. Directed by animator Stephen Nadelman, this 2D piece is so eye-catching and mysterious you instantly fall in love with both the song and the visuals. True class.


Source: Motionographer

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