Now normally I’m not too into idents and logos. Don’t get me wrong, I appreciate the necessity and enjoy the whole process but I wouldn’t say I usually salivate over them. However, here’s a brand new ident, created for UK channel More4 that I just found fantastic. I wasn’t particularly enthused by the actual logo itself, although the more and more I look at it and see it’s expanding visual treatments, it’s starting to grow on me. What I LOVE are the stings that accompany the logo which are beautiful. Very atmospheric, colourful and simplistic visuals and sound. Designed by London based design & motion studio ManvsMachine. I’m delighted. More4, more stuff like this please!
Don’t ask why these videos are center aligned, I cannot stop it.