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Created for a school assignment under the topic ‘dead, dying or defunked’, Alex Cornell (a graphic design student at the Academy of Art, San Francisco) designed this very witty and graphically pleasing poster. This went along with a whole re-banding exercise including identity guidelines and potential future products to accompany the new look. In all, I think this works very well. While the re-brand stays true to the original minimal look, this creation gives it much more class and pizazz. Bravo Sir.


PLAYBOY Rebrand