Whoa, whoa, whoa! So now they have motion?! This is too good. So I had posted up just about a week ago IKEA’s genius idea of creating a cook-book and I had wondered what the future will bring. Well they did it already! Keeping the same artistic direction and vision with photographer Carl Kleiner (who shot the photographs for the book) and Forsman & Bodenfors (the third best Ad agency in the world), they’ve created 10 short animations that are fantastic. Dare I ask, what will they come up with next?
IKEA: ART OF COOKING
Forsman & Bodenfors
Not only has IKEA paved the way for beautifully, modern, sophisticated furniture that comes at a great price, but now it reaches even further to create minimalist ways of cooking. IKEA created a 140 page promotional cook-book using unique photography and layout. In order to keep the very sleek, visually pleasing furniture and all-over look of IKEA, the cook-book was created with these points in mind. Inspiration was drawn from Japanese minimalism. Beautiful. I’m intrigued to see what they’ll come up with next!