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The Wonderful Everyday

Beautiful. As always IKEA have produced a delightful new campaign. Scenes of dark forest “artificially illuminated in an intricate rhythm of dancing lights.” Very atmospheric and inviting.

“Peter Wright, IKEA UK and Ireland Marketing Manager, said, ‘We’re curious about the everyday problems people face, and find that the little things can actually make a big difference. The new creative platform ‘The Wonderful Everyday’ takes our strategy one step further, not only do we offer ideas and products for a better life at home, but we recognise and celebrate those everyday moments.'” – http://www.motherlondon.com

CREDITS:

The Wonderful Everyday campaign was developed at Mother London by creative directors Tim McNaughton and Freddy Mandy, creatives Rich Tahmasebi and Pilar Santos, and agency producer Nicky Barnes.

Filming was shot over three nights in Portugal by director Martin Krejci via Stink with director of photography Stepán Kucera and producer Juliet Naylor.

Editor was Filip Malasek at Robota. Post production was done at The Mill by VFX producer Tom Johnson, shoot supervisor/2D lead artist Ben Turner, 3D lead artist Alex Hammond, 2D artists Carl Norton, Brad Wood, Milo Patterson and Chris Scott, and colourist Seamus O’Kane.

Sound was designed by Gary Walker and Sam Ashwell at 750 MPH.

Music is “Wet and Rusting” by Menomena.

Whoa, whoa, whoa! So now they have motion?! This is too good. So I had posted up just about a week ago IKEA’s genius idea of creating a cook-book and I had wondered what the future will bring. Well they did it already! Keeping the same artistic direction and vision with photographer Carl Kleiner (who shot the photographs for the book) and Forsman & Bodenfors (the third best Ad agency in the world), they’ve created 10 short animations that are fantastic. Dare I ask, what will they come up with next?

IKEA: ART OF COOKING
Forsman & Bodenfors
Carl Kleiner

Not only has IKEA paved the way for beautifully, modern, sophisticated furniture that comes at a great price, but now it reaches even further to create minimalist ways of cooking. IKEA created a 140 page promotional cook-book using unique photography and layout. In order to keep the very sleek, visually pleasing furniture and all-over look of IKEA, the cook-book was created with these points in mind. Inspiration was drawn from Japanese minimalism. Beautiful. I’m intrigued to see what they’ll come up with next!

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