Has there been something missing in your life? Something that you once had but was taken since the beginning of reality TV shows and pop culture exploded into the world? If we’re on the same page here, then yes I am talking about MTV. Music television. 24 hours of music videos. That whole world was weird and very wonderful. Unique, scratchy style videos, quirky logo idents and of course all kinds of music. These days you have to thrall through the internet to find a cool new music video or just sit there waiting till someone sends you the link. Well here is something that may fill that whole in your life.
click this here – yesyesyall
It’s been around for about 8 years now but only recently got a make-over and it looks cool. The website is very clean and user friendly. But I really love their logo idents. They remind me of those MTV old school, mad, anything goes style. Well I’m just sold. It’s really nice to just sit back and not have to keep clicking ads off on your youtube channel or selecting playlists or artists on spotify when you’re ‘just too tired to think!’ YYY’s creators, motion designer Nessim Higson, Kenneth Robin and Joshua Stern. It’s a great idea and I hope these guys go far.
This keeps catching my eyes and ears. ITV’s coverage for the Brit Awards 2014 has created this dynamic, simplistic and edgy advert using only their Philip Treacy designed trophy. Fabulous.
The track is Dibby Dibby Sound by DJ Fresh & Jay Fay, featuring Ms Dynamite.
This is only amazing.
Adidas ‘Unite All Originals’ has created this very old school mix with the trend that is now. I’m not normally one for 2D colourful graphics plonked on top of live footage as it usually just looks like someone had little skills and big ideas. However, this advert has really done all justice to 2D vs 3D. Classic block colour graphics, 8-bit fire, ‘bubble’ writing (a school yard scribble favorite), tetras, basic play on perspective and hip hop legends Run DMC , teamed with the oddly popular space (see this cat/space blog to understand the intense approval of cats and space on the internet), skeletons (they’re in), general 3D graphics and A DJ (A-Track) of course accompanied by a very fresh new tune. What I’ve gathered from my sweep of the internet is the very catchy and just awesome track is all the rave and not the genius that is the visuals. And yes there is no doubt that the tune gets top marks. But this is a blog of praised visuals not bangin tunes.
At this time the track I’m afraid doesn’t seem to exist on the internets. Sorry. If you’re interested knowing more about the masters of collision, Run DMC and the prince of clubs, A-Trak then watch this ‘making of’.
BUT, what I didn’t know (and strangely found it not so easy to discover) is that Adidas did not just make a TV commercial. No. They also created an interactive film. This means you control the animation of the graphics and special effects by simply typing in prompted commands. It’s a little rushed at first but on the second go it gets quite amusing. It’s the little things. Try it on their site!
Agency: Sid Lee NY
Director: Alex Courtes
Sound Design: A-Trak
Now normally I’m not too into idents and logos. Don’t get me wrong, I appreciate the necessity and enjoy the whole process but I wouldn’t say I usually salivate over them. However, here’s a brand new ident, created for UK channel More4 that I just found fantastic. I wasn’t particularly enthused by the actual logo itself, although the more and more I look at it and see it’s expanding visual treatments, it’s starting to grow on me. What I LOVE are the stings that accompany the logo which are beautiful. Very atmospheric, colourful and simplistic visuals and sound. Designed by London based design & motion studio ManvsMachine. I’m delighted. More4, more stuff like this please!
Don’t ask why these videos are center aligned, I cannot stop it.
This is great. PIXELS, created by director Patrick Jean and Parisian based visual effects company One More Production, music by BAZOOKA. Extremely well done and executed 8-bit dubstep video, very creative.