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Miguel CHEVALIER

Miguel CHEVALIER Miguel CHEVALIER Miguel CHEVALIER Miguel CHEVALIER

Miguel CHEVALIER Tapis magiques 2014 Casablanca (Version courte) from Claude Mossessian on Vimeo.

 

French “transmedia installation designer” Miguel Chevalier turned the Moroccan cathedral Sacré Coeur into a shimmering spectacle of lights and responsive surfaces with his latest project, “Magic Carpets”.

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The Wonderful Everyday

Beautiful. As always IKEA have produced a delightful new campaign. Scenes of dark forest “artificially illuminated in an intricate rhythm of dancing lights.” Very atmospheric and inviting.

“Peter Wright, IKEA UK and Ireland Marketing Manager, said, ‘We’re curious about the everyday problems people face, and find that the little things can actually make a big difference. The new creative platform ‘The Wonderful Everyday’ takes our strategy one step further, not only do we offer ideas and products for a better life at home, but we recognise and celebrate those everyday moments.'” – http://www.motherlondon.com

CREDITS:

The Wonderful Everyday campaign was developed at Mother London by creative directors Tim McNaughton and Freddy Mandy, creatives Rich Tahmasebi and Pilar Santos, and agency producer Nicky Barnes.

Filming was shot over three nights in Portugal by director Martin Krejci via Stink with director of photography Stepán Kucera and producer Juliet Naylor.

Editor was Filip Malasek at Robota. Post production was done at The Mill by VFX producer Tom Johnson, shoot supervisor/2D lead artist Ben Turner, 3D lead artist Alex Hammond, 2D artists Carl Norton, Brad Wood, Milo Patterson and Chris Scott, and colourist Seamus O’Kane.

Sound was designed by Gary Walker and Sam Ashwell at 750 MPH.

Music is “Wet and Rusting” by Menomena.

I love neon and I’m really liking this advert! Columbian yoghurt company Bonyurt recently released their new line “neon” yoghurt. A installation was created using mounds of glowsticks, blenders, 200m of clear tubing, 700 glasses and a DJ synching the vibrant colours and liquids with some good tunes. This is what they achieved –





For a yoghurt company this is pretty trend.

Alas, the summer is finally here! Time to relax, take it easy, have a lemonade…. you could do this, but you could also start slapping on that UV paint instead of your factor +20 sun-cream. This is the time when all the festivals become alive all over the globe. Fortunately I already have my tickets booked for the Electro Music Festival Melt in Berlin. I’m expecting great weather and a fantastic time to be had. I highly recommend it or any of the following: Electric Picnic, Burning Man, Oxygen, Glastonbury, Pukkelpop, Sziget. Just to name a very small amount! But I’ve heard/know great things about all of these. So I leave you with some very nice visuals to get you in the festival mood. I love UV colours!











I had to add this. It’s graphic, UV and a lovely song – Soon We’ll Be Found by Sia.

Source:
vimeo / allyohsoscene / laughter is the music / kickstartxmyxheart / mambba / thousand sugar fish / lloydkbarnes / miss-march / hiptronichoops / beautiful gorgeousxo / only neon love